Why Market your Business Through Radio – Part 4: Radio is the Media Closest to the Point of Purchase
Research consistently demonstrates that more consumers are exposed to radio one hour prior to the biggest purchases of the day than any other media.
Potential customers may be indifferent to your store or product because they are not hearing about it. Radio's intrusiveness can reach your prospects again and again. Because most listeners have a favorite station, your ads are heard consistently.
RADIO IS URGENT, IMMEDIATE, FLEXIBLE and COST EFFICIENT.
In today's competitive marketing environment, it is important to have a medium at your disposal that can react quickly to your advertising needs as well as promote immediate action from the consumer.