Marketing strategies are constantly changing, but one aspect that never changes is the need to incorporate various mediums in your business’ strategy. Through using various platforms, companies ensure they’re reaching the largest possible audience. Here we’re sharing three reasons why television advertising compliments any marketing strategy, and why the impact is significant.
Reach a Larger Audience with TV Advertising. Television continues to be an effective way to reach a large number of people; 99% of homes have access to television and businesses can target advertisements to run during specific programs. Television offers the ability to select age and geographical target demographics based on programming. These targeting capabilities make television an effective choice for brand awareness to a broad audience.
TV Advertising is Trustworthy. While digital marketing is an effective and efficient method of advertising, traditional media - like television - provides a more trustworthy platform. Consumers are inclined to trust television advertising as TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions. For example: TV is by far the most trusted form of advertising in Canada. 36% of adults named TV the most trustworthy advertising compared to 10% for internet advertising.
TV Appeals to your Consumer's Senses. Television engages with your customers’ senses of sight and sound, and also provides a level of comfort when they view brands advertising alongside their favorite shows.
While digital marketing and social media are effective advertising options, the recognition and reach that television offers continues to resonate with consumers and is an important addition to your company’s marketing strategy.