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Grow your business through

radio advertising

Radio continues to thrive...

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Radio reaches 92.8% of Adults 18+ in Calgary. Radio is everywhere and reaches the vast majority of Canadians. Listeners use radio wherever they are.

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  • Radio is on and is used throughout the entire day, with peaks in the morning and evening as commuters travel to/from work.

  • Amongst those 25+ radio is second in terms of ‘yesterday’ exposure (behind TV) while still retaining the third highest exposure amongst younger audiences.

  • Advertisers recognize radio’s ability to reach consumers.

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Radio remains a truly local medium. It can be purchased by demographic and can be targeted psychographically by selecting the appropriate station formats.

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The Power of Radio:

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  • Urgent, flexible, immediate and cost efficient

  • A one to one emotion driven experience

  • Engages the imagination

  • Has no production costs

  • Is the pulse of the community

  • Has promotional power

  • Is personal

  • Has audience loyalty

  • Is intrusive

  • Is the mobile medium, at work and in the car

  • Works for both branding and call to action

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Radio remains the only easily accessible option that provides local information like news, weather, sports and traffic. It also provides local celebrity announcers who can attract and hold listeners attention.

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