Marketing Strategies in an Uncertain Market - Part 1: Focus On, and Keep in Touch With Your Customer
While we continue to deal with the Covid-19 pandemic, it’s important to prioritize your company’s marketing. Right now, one of the best ways to do that is by focusing on your customers. Without necessarily outright selling, there are strategies you can use to stay in front of them.
Here are a few of our favorite ways that your brand can keep in touch with customers during the pandemic:
Update your website - now is the time to review your website and make sure the tone, messaging and offers are reflective of your company’s values.
Take it online - company’s should consider offering their products or services via online shopping. Although restrictions are beginning to ease in the coming weeks, people are apprehensive to be in public, so an online shopping option will be appreciated.
Use social media - if your business isn’t already using social media, this is a good time to implement social media strategy, and if you are already on social media, be sure to review your messaging and stay active! Customers are more active on social media these days because of social distancing recommendations to stay home.
Share your crisis strategies - tell your customers how you are working through the global pandemic. This is reassuring to consumers as they see you’re actively making changes to cope with the crisis, plus you’re sharing tips for how they can cope as well.
Whether your consumer base is large or small, it’s important to stay in touch with them as it will directly impact the credibility of your brand in the future.