Often, the way we handle ourselves in a personal situation is mirrored in the types of decisions we make at a business level. During a time of mass uncertainty, this is most definitely true. In this blog series, How to Be Human in a Time of Uncertainty, we will take a look at some of the best ways your company can achieve this through Empathy, Understanding and Awareness; three concepts that show your customers you care.
For weeks now, many of us are practicing social distancing; canceling plans and working from home. As a company, it is important to consider a range of different hurdles your customers may be facing at this time, and craft your messaging accordingly.
Show Empathy Through Messaging
One way to shift your messaging is to do an audit of your email campaigns, website and social media calendars to ensure you are replacing content that may not be appropriate at this time.
Another is to ensure all messaging shows awareness of the current social and economic hardships that your customers may be facing.
And finally, share content that talks about your company’s socioeconomic initiatives, without the mention of Covid-19 impact. Customers appreciate businesses that go above and beyond in the community, and are comforted to see that initiatives are thriving even in difficult times.
No matter what your messaging strategy is, ask yourself whether you would find the communication comforting as a consumer, and make some tweaks if not.