4 Reasons Why Radio and Television Advertising Works

These days, consumers have so many options, it’s not always just a great product or service offering that catches their eye. Customers want a brand they can TRUST. This impacts a company’s choice of advertising medium, and this is where television and radio come in. Here are a few reasons why television and radio really work for advertisers:

Radio and Television offer brand safe environments. The type of environment an ad appears in is a strong indicator of how effective it will be.

  • 69% of Canadians feel brands/advertisers are responsible for the content their ads appear next to.

  • 69% of Canadians feel less favourable towards brands that advertise in front of offensive content.

  • 67% of Canadians feel less favourable towards brands that advertise on low quality content.

Listeners and viewers want trusted media. We’ve talked about this so much! Hearing a familiar voice, and seeing a familiar face encourages consumers to trust a brand; if someone they already trust is promoting it, the product or service gains instant credibility.

TV viewership is on the rise. Especially with respect to news and information viewing and right now, since the beginning of the coronavirus pandemic, advertising on TV is achievable at a great value! Even if you’ve never considered television advertising for your business, consider running a small ad campaign while viewership is at a high level. People turn to TV for information they can count on, so inserting your advertisement in a trusted environment can be extremely successful.

Radio has a captive audience. Think about it: when you’re in your car advertisers have a captive audience! Listeners are more likely to actually pay attention to advertisements, and more likely to retain information. Short, memorable ads, delivered by a trusted source increase ad effectiveness.

Whether your company is small or large, local or global, now is a great time to explore television and radio advertising.



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