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Why Market your Business Through Radio – Part 3: Radio is Cost-Effective

Small and medium sized businesses may be surprised at how cost-effective radio advertising can be. A mid-2014 study by Nielsen Catalina Solutions shows that radio may have one of the best returns on investment (ROI) for advertisers.

Brands averaged a sales lift of more than $6 for every $1 spent on radio ads – an ROI double that of even the best results from many recent studies of other media. ( AdAge , 2014)

Radio marketing specialists can work with budgets on any level and customize a campaign that will deliver the best results.

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